New E3 meme doesn’t give a fuck.

If the newly rebooted E3 doesn’t work out, it can always fall back on its ever-evolving second purpose – home to yearly meme gold. With “BAM, There it is” already lighting the intarweb on fire, the equally hilarious ‘He Doesn’t Give A Fuck” has recently entered the ring.

We have Sony to thank for this one. Specifically Polyphony Digital’s Kazunori Yamauchi and his seemingly-bored-out-of-his-mind translator (note: the pad and pen – when was the last time you saw a translator with one?). If this video evidence wasn’t enough, then leave it to crafty photoshop-ready gamers to drive the point home.

Click here for all the bored magic (via Kotaku)